The Good, the Bad, and the Ugly of Article Rewriting!

Over the past week I have been preparing my Article Rewriting WordPress plugin for public release. It’s been nice seeing it come together the way it has. So far I have 30 people that have been issued API Keys and most of them have already started using it. I tried to find people that have had experience with other article rewriting software so they could give me feedback on what they think.

Out of those 30, I have had 6 people give me feedback on it so far. In summary, they love it! To be honest I haven’t tried other article rewriting (or article spinners they sometimes call them) that are out on the market. I have always been the kind of person that finds flaws in other people’s programming so I’m never happy untill I make my own. I figured that this plugin (or the Web Ninja Article Rewriting API depending on which you would be using) is more feature rich then the most but I didn’t really think it was that much superior till I started getting some feedback on it. Apparently, I must be the only one that runs a rewritten article through a grammar checker. :/ I don’t know, but I wouldn’t have it any other way.

Now, I know a few of you are probably like, “What’s the point in rewriting an article?” Well, search engines mainly look at two things when they rate on how a website will come up in their search list: the amount of content and on original content. If you have a large staff where your website can produce 15 to 20 original articles a day then you know what I mean because you are probably on page 1 of search engines for every keyword your site has.

Usually, sites will have either one or the other. They will have tons of content that you can find all over the internet because all they do is repost existing articles or they will have very little content because all of their stuff is original and who has time to make 3 or 4 original articles a day? No matter which one you do you will probably never end up on page 1 of the search list with a large number of keywords. You may get lucky and have 1 or 2 articles jump to page 2 or 3 but that could be pushing it.

Now, you may ask, “Why should I care about what search list page I’m on when I can get all my traffic from email marketing or buying traffic?” All traffic that comes from search engines are called organic traffic. This is your most valuable traffic. Why? Because they click ads more then your regular return visitors or your email marketing visitors.

First of all, your regular return visitors come to your site all the time. They read your articles, they comment, they love you… but they don’t click ads. They have been to your site enough times to know where are all the ads are so they know what parts of your page to ignore.

Then comes your email marketing traffic. Most of these guys are too busy worrying about what else is in their email inbox then clicking everywhere on your site. They may click through yes, but they won’t stay long. More then likely they will read the single page they are on then close the window. They don’t have time to start looking around and clicking all kinds of links on your site if they have an inbox full of unread email they have to go through.

Now comes your organic traffic. Let’s say someone searches for “how to change your oil in a 2010 ford mustang”. If the search engine gods like your site well enough and you end up on page 1 then they may be clicking through to your site. Here is where the beauty starts to happen. Most ad networks now, especially Google Adsense, looks at where your visitor came from and what was the search query they used to get to you. So they start displaying ads based on their search. If a visitor came from email marketing or a returning visitor they don’t get this benefit of ads that are customized to the viewer. So that visitor that came from a search query of “how to change your oil in a 2010 ford mustang” may get custom ads for oil change coupons, car manual ads, car insurance ads, or similar ads. This greatly heightens the chance of an individual clicking on an ad if it’s custom to what they are looking for.

Article rewriting is your answer to large amounts of “original” articles that the search engine gods will absolutely LOVE! What makes an article classified as “original”? As long as more then 30% of an article is different, search engines will look at your article as original.

I haven’t actually released my WordPress Autoblogging plugin yet but I am hoping to get that finalized in the near future but I will tell you an easy way to get tons of original articles now without my autoblogging plugin. All you need is a plugin called FeedWordpress, a Full-Text RSS service, and an article rewriting plugin.

FeedWordpress is a free plugin that takes any RSS feed and turns each RSS item into a post on your site. If you combine that with a Full-Text RSS service (like the free one I offer on this site), you can get full articles instead of just the blurbs most sites put in their RSS Feeds. Then you can make Web Ninja Article Rewriter rewrite each of those post to make them original content.

Of course, there are a few other things you would want to do like get a decent SEO plugin, an autotagging plugin (like Web Ninja Auto Tagging System), and probably a twitter and facebook plugin. After that, be patience for a few weeks for search engines to see that your site has tons of original content, then watch your site jump spike in organic traffic and your ad clicks go higher every day!

Anyways, that’s a summary on how it all comes together. I plan on going more in detail in a few weeks once I get a few more things ironed out and tweaked. So be sure to stay tuned!